Manjit S. Yadav and Paul A. Pavlou’s article “Marketing in Computer-Mediated Environments: Research Synthesis and New Directions” Published in the January 2014 Issue of the Journal of Marketing received the 2019 Sheth Foundation/Journal of Marketing Award.
The Sheth Foundation/Journal of Marketing Award honors the article published in the Journal of Marketing that has made the most significant long-term contributions to the field five years after its publication.
Finalists were selected by JM’s AEs, ERB, and Advisory Board. The winning article was selected by a committee comprised of Coeditors and Advisory Board members.
This year’s winner is a conceptual paper that offers a theoretically rigorous, forward-looking framework to help scholars understand the long-term trajectory of computer-mediated environments (CMEs).
The article demonstrate that the emerging, multi-faceted literature in this domain has a parsimonious underlying structure involving four key interactions within CMEs: firm-consumer interactions, consumer-firm interactions, consumer-consumer interactions, and firm-firm interactions. The framework not only organizes the literature, but also identifies important gaps and promising theory development opportunities.
Sheth/JM Award Finalists
“Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms“
Goutam Challagalla, Brian R. Murtha, and Bernard Jaworski
“The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices“
Amber M. Epp, Hope Jensen Schau, and Linda L. Price
“The Informational Value of Social Tagging Networks”
Hyoryung Nam and P.K. Kannan
“Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products”
Hans Risselada, Peter C. Verhoef, and Tammo H.A. Bijmolt
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