Chief marketing officers are facing a growing ‘confidence crisis’ today related to digital marketing creative. Budgets keep growing yet results are disappointing. In fact, 71% of CMOs don’t believe in their creative’s ability to drive results.
In the modern digital marketing environment, CMOs can closely track engagement and see the results of their campaigns. Data underpins everything they do. Yet, when it comes to actually developing creative, they are still predominantly relying on gut feeling and guesswork, rather than data science and mathematical certainty. But imagine if this wasn’t the case? What if they could use data-led insights to accurately predict the results of their core marketing messaging before they launch?
