When leading consultancy, Prophet, sought to help its clients successfully navigate the intense competitive pressures of the new disruptive economy, they needed a reliable, world-class research partner to help them realize an objective measure of how brands drive success. Envisioning an ambitious global study involving hundreds of brands and tens of thousands of consumers, they partnered with Research Now SSI to make their idea a reality. The result is an annual global survey that is becoming one of the leading global measures of brand vitality.
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