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  • Group of attendees at AMA's Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.

    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

    Explore Membership

  • 2026 AMA Symposium for the Marketing of Higher Education

    This peer-reviewed program is bringing insights, strategy and community together in November to shape what’s next for the higher ed industry! Early-bird pricing ends October 5.

    Learn More

  • Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

    Training & Events
    certification

  • Together, we are shaping what’s next for marketing

    Partner with the AMA Foundation and invest in the people and ideas who will define marketing’s impact for decades to come.

    Learn More About AMA Foundation
  • Group of students watching the stage at AMA's ICC event. The students are laughing and enjoying the speaker on stage.

    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

    Volunteering
    Undergrad Hub
  • Group of women at an AMA event laughing and socializing between sessions.

    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

    Events
  • Woman on stage speaking in front of giant AMA letters at one of AMA's conferences. The audience is in the foreground and the photographer is facing the stage.

    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

    Awards
    Undergrad Awards

Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

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Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

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Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

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News Stand

  • Original AMA research on how AI is reshaping marketing careers, which skills matter most, and what marketers need to do to stay ahead in 2026.

    • From Our Partners

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      Article

      See how smarter brand insights and new AI tools can help you spot risks early and keep your company’s reputation shining. Most old-school social listening tools focus on text and can overlook up to 75% of what’s happening online: video, podcasts, images, and the corners of the internet where your brand shows up without a […]

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      White Papers

      Benchmark enrollment, net price, and outcomes across 4,000+ institutions simply by asking. CollegeVine’s free IPEDS Insights Agent transforms public federal data into actionable competitive intelligence for higher education marketers. Ask questions in plain English and instantly compare your institution against more than 4,000 U.S. colleges and universities on enrollment trends, net price, market share, completion outcomes, […]

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      Article

      Why headless social will define the next decade of enterprise marketing Artificial intelligence is changing more than how marketing teams work. It is changing who enterprise marketing platforms are being designed to serve. In Marketing in the Agent Era, Colin Day, Chief Marketing Officer at Oktopost, argues that the next generation of marketing technology will be built for […]

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    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
    LinkedIn | Instagram

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