Fall 2023
Long Road Ahead for Broad Application of AI in Marketing
The latest Marketers Confidence Survey Index results show that AI has a long way to go before it fulfills its promise as the Next Big Thing.
A Tale of Two Channels
A new Journal of Marketing study investigates how digital ads perform in AI recommendation vs. user subscription channels on platforms like X, Google News, and TikTok.
-
Article
How Do Investors React to Crowdsourcing Contests?
Firms’ stock returns increase when marketing ideation crowdsourcing contests are targeted at professionals, include crowd voting, and when the task has a specific scope.
-
Marketing News
Six Reasons Why Higher Education Marketers Should Use a Marketing Maturity Model
Leading a marketing communications team through transformative change is typically a multi-year, multi-faceted endeavor—one that can often seem daunting. Compounding the challenge of limited budgets and overwhelmed staff lies a familiar foe: resistance to change. Many articles delve into why our teams might want to stick with what they know, but a common culprit is […]
-
Marketing News
Four Baseline Strategies for Marketing to Generation Alpha
As marketing and communication leaders, it is our job to stay one step ahead in our marketing efforts. That means talking now about what we are doing to begin marketing to a group of students who will be attending college within the decade. That group of students is part of the newest generation, Generation Alpha. […]
-
Marketing News
Five Ways Higher Ed CMOs Are Institutional Leaders
So, there I was one day, manically going through assignments. I felt like a server at a New Orleans restaurant on Mardi Gras weekend. It was as if campus departments were patrons—both intoxicated and obnoxiously sober—and I was running from table to table, feverishly taking orders. That’s because I didn’t realize that, as the chief […]
-
Research insight
Ad Blockers Are an Opportunity, not a Threat
-
research insight
Clicks Versus Shares: What Role Does Culture Play?
-
research insight
When You Don't "Want It All"
-
research insight
Increase Your Firm Value by Marketing Your Use of Mobile Payments
Explore the archives of Marketing News
Looking for more? Access all our issues back to 2016 right now!