INTEREST CATEGORY: MARKETING FOR HIGHER ED
POSTING TYPE: Awards

Posted by: Atefeh Yazdanparast

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HigherEd SIG Lifetime Achievement Award 2025

The Marketing for Higher Education Special Interest Group (Higher Ed SIG) welcomes applications for the Lifetime Achievement Award. This award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Nominees (self-nominees welcomed) must meet the following criteria:

• Be a tenured marketing faculty member in good standing at an AACSB accredited university.
• Demonstrate commitment and achievements related to improving higher education in marketing.
• Be a member of the American Marketing Association (AMA) at the time of application and join HigherED SIG if not a current member. SIG membership is free for all AMA members. To add HigherEd SIG to your membership profile, fill out this form to send your SIG selection to AMA Customer Support team, and they will be able to add the HigherEd SIG designation to your membership.
• Agree to participate in the 2026 HigherEd SIG’s Summer AMA special session as a moderator/panelist if selected as the award recipient.

Applications must be in one pdf document including:

1. Cover letter as to why the nominee would be an ideal recipient of the award.
2. Current curriculum vitae.

All applications will be evaluated by a panel of three (3) marketing scholar judges and must be received by Saturday, May 31, 2025 at 5:00 PM EST. To apply, please email one pdf document to sig.highered@gmail.com. Please contact Atefeh Yazdanparast (ayazdanparast@clarku.edu), Divya Ramachandran (divya.ramachandran@umanitoba.ca) or Mathew Joseph (mjoseph4@stmarytx.edu) with any questions.

The winner will receive a plaque at the 2025 AMA Summer Educators’ Conference. The winner will be notified by early July and should join the HigherEd SIG if not a current member (SIG membership is free for AMA members). The winner will also be invited to the HigherEd SIG dinner reception at a future AMA Conference.

We look forward to your application!

Sincerely,

The HigherEd SIG Executive Board